On p h a r a o h, Jansport J (aka prolific DIY beatmaker Justin Williams) invites listeners to join him on a truly remarkable journey. Over the course of 42 minutes and 27 tracks, J weaves innumerable samples from throughout hip-hop and R&B history into a captivating sonic tapestry, bursting with color and emotion.
In an interview with Bandcamp, J reveals that origins of p h a r a o h lie in the Covina, CA-based producer’s entrapment in New York City in the midst of a blistering snowstorm early last year. Thus, experiencing the album is very much akin to a subway ride through the various neighborhoods of NYC. No track is longer than two-and-a-half minutes, meaning that beats stick around just long enough to hold your attention, then morph into new ones. Static abounds, and beats regularly fade in and out like radio glitches. These changes, though, are never jarring but, thanks to Williams’ seamless production, feel like natural progressions. Think of it as a hip-hopera in 27 short acts.
The trip begins with the opening invocation of “Peace, Pt. I.” Over a wonky, galloping backbeat, an unidentified voice calls upon “our ancestors…pyramid builders,” as a bustling congregation echoes his prayer. J’s unique and notable use of the human voice continues throughout the album as he sprinkles in among the tracks scattered snippets of conversation and recorded speeches. The variety of voices heard here contributes further to the metro motif, bringing to life the colorful and wildly varied personalities of the L-train.
This use of human speech reaches an unforgettable profundity with the track “RIP Harambe,” which opens with a sound byte of a news report on the Cincinnati Zoo’s highly controversial shooting of the titular ape last summer (“Some of the video you’re about to see may be disturbing”). The tribal drums, bongos, keyboard bleeps and screaming kids are succeeded by the clicks, whacks and thumps of the 6/8-time “12,” in which a 911 dispatch expresses concerns about a young black man “in a white t-shirt” – sentiments heard far too often in an age of rampant mass shootings and racial profiling. The implied commentary from Williams here packs an unsubtle, necessary punch: Why is the life of an animal valued over that of a black man? How is it that the media routinely broadcasts the violent deaths of people of color without a second thought, yet warns its viewers about “disturbing” footage of a gorilla’s demise? It serves as a brutally effective document of racism in the 21st century.
The music, of course, isn’t to be overlooked either. Old-school boom-bap, funk-saturated guitars, psychedelic keys, analog synth burps, quiet-storm strings and intricate harmonies all sit side-by-side comfortably as J unfurls lush, delectable instrumentals one after the other in dizzying succession. His samples run the gamut from Mos Def (on the mellow, soulful “IWasFeelinShortee”) to Luther Vandross (atop the overlapping, undulating synths and hi-hat of “Crenshaw,” an anthem to J’s native West Coast) to the King of Pop (a slowed-down loop of the “Rock With You” chorus prominently featured on the breezy “Crush”). Such brilliantly-employed pop touches give a slight touch of familiarity to the recording, brief interludes of calm amid the raucous turbulence.
J is quickly becoming a rising star in the vast galaxy of instrumental hip-hop, and p h a r a o h makes it easy to see why. His scrappy, expertly-constructed, classic soul-and-R&B-informed beats have garnered him inevitable comparisons to the mighty J. Dilla, whose groundbreaking Donuts J himself has referred to as the movement’s sacred manuscript – the work that made it possible for producers to craft worlds of unparalleled beauty using only 90-second nuggets of noise. In discussing his style, J also cites such varied influences as Timbaland, Madlib, Eric B. & Rakim, the Alchemist, even his own fiddlings with a See ‘n Say as a toddler. But derivative this ain’t – he synthesizes these many influences into his own distinct voice, breathing new life into the genre itself.
There’s never a dull moment in p h a r a o h, or an unnecessary one; J always keeps it rollicking, riveting, and thoroughly enjoyable as he fuses his gritty atmospherics with arrestingly gorgeous paintings of sound. It’s a sprawling celebration of a culture and its art, a masterwork as lively, eccentric, industrious and varied as the bustling metropolis that inspired it. Williams is clearly a master at his craft, and he’s just getting started; here’s hoping that this and subsequent releases garner wider attention and accolades for this ridiculously underrated talent. Peace. (8.9/10)